challenge
Create destinations so exquisite that the communities build an emotional connection to them from day one.
Enhancing the experience of the people living and working in a new development is a key to its success. So we set out to create authentic food and beverage experiences that transcend the space they inhabit to become mangentic destinations for the entire city.
SASSO
Sasso is an Italian restuarant offering a fresh and exciting new take on the traditional italian table, where the food is delicioius and more is more. The brand needed to reflect this.
solution
Starting with the sense of nostalgia that comes with traditional Italian food, we took the notion of ‘more is more’ to heart, magnifying the passion and energy of the Italian people, and reflect it in a contemporary way.
branding
Think big personality, bold typography and vibrant colours blended together with a nod to tradition, which perfectly captured the dining experience.
Casa chow
Casa Chow is a unique and unexpected fusion of Latin American and Chinese cuisines. They wanted a brand that reflected the heritage of both cultures, and that would work across all physical and digital material effortlessly, from menus to social posts.
solution
The cuisine is fusion, but the brand needed to be a union of the two different cultures. So we focussed on shared cultural design cues such as gritty, hole in the wall food stalls and neon signs in rain-slicked alleys. We bought these together to work side by side, reflecting and elevating each other to create a bold and unique visual language.
branding
Built around a bold palette of bright colour and contrasting typography, collage-style imagery unites the collision of culture inherent in Casa Chow's cuisine. Every element evokes the restaurant experience of explosive flavour and excitement.
PURPLE PALM
Surrounded by 20 feet tall, mature palm trees, illuminated at night with a violet glow - Purple Palm was to be the epicenter of the South City Square complex. Inspired by the client’s time spent in Palm Springs the bar was purposefully designed to emulate that California dream with breezy open-air sides, atrium of lush green and soft couches to lounge on. Our task was to create a brand identity that spoke to the Palm Springs influence, but also brought life and energy.
solution
We took that Palm Springs influence and used that as a base for the brand ID, inspiring the breezy and retro feel. We also looked to other influences throughout Palm Spring’s most glamorous eras, like country clubs and disco to help inject life and energy into the brand. This inspired the motifs, stripes and image style, bringing vibrancy and depth to the brand.
branding
The color palette was built around the name and the illuminated purple palm trees. We brought the palm tree into the logo, using the tree top as the constant with an extendable trunk to bring variety to its usage. The use of solid and outlined shapes stemmed from breeze blocks, heavily used in Palm Spring’s famous Mid Century homes.
Vincent Lombino
Restaurant Owner
The Talisman Group
Strategy
Effie Demetrios
Anthony Bologna
Lily Keating
Alex Corveddu
production
Ashley Veal
creative